Values drive great behaviour

  1. Innovation — they push the boundaries from a technology standpoint. In their best-selling markers, for example, a simple inconspicuous “bump” on the marker casing ensures it doesn’t roll away when placed on a sloped surface. As Guido says: “We’re all about the details!”
  2. Big picture understanding — they believe that they supply visualisation tools for professionals and not just pens. They seem to grasp that visualisation ability is a leadership communication skill, all important to grow followers.
  3. Ease of use of products — not only are the pens ergonomically accurate and comfortable to use (recessed grips), but each pen has an easy refill option.
  4. Durability — the products are designed with lasting durability in mind and, therefore, extra attention is given from inception to the production stage to ensure their strict criteria are fulfilled. The quest for sustainability of company and products drives this desire for excellence.

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