Deepening communication style

  1. Awareness — used to supply information regarding minor changes that are not going to affect fundamentally the way things are done or to announce impending large-scale change, but with the assurance that more personalised communication efforts will follow to address the concerns that will be in everyone’s hearts. Typical channels of communication here include e-mail, posters, newsletters, video presentations, road shows, etc. — one-way communication.
  2. Understanding — used to provide greater depth of knowledge about the things that will be changing and those things that will be remaining the same. A series of leadership presentations give insight into how the changes will affect the individual employees, teams and organisational structure. Video-conferencing is often used for access to employees in remote company locations.
  3. Support — used to provide the necessary upskilling for the change and prepare employees to focus on the new expected behaviours required for successful change implementation. Seminars and training courses are typically used to grant employees the opportunity to acquire new skills.
  4. Involvement — used to listen to concerns, address issues and receive ideas from the employees. Transparency, honesty and empathy should characterise leadership communication at this level. Leaders may use individual and team meetings, feedback forums, speak up meetings, interactive conferencing and focus groups to accomplish goals in relation to alignment of effort.
  5. Commitment — used to ensure everyone is on board paddling in the same direction to achieve organisational goals. Problem-solving in teams, bedding down of roles and expected behaviours become everyone’s focus. Multi-directional feedback is used to enhance processes and accountability at all levels is instituted.



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Jonathan Mills

Jonathan Mills


Jonathan has spent over 30 years focusing his efforts on developing people throughout the world. He believes that people have the most impact when stretched.