Create a curiosity culture

  • They have the wrong mind-set about exploration — leaders thinking that letting employees follow their curiosity will lead to a costly mess. They therefore shy away from disagreement and opposing ideas for fear that making decisions would slow down, raising the cost of doing business.
  • They seek efficiency to the detriment of exploration — Ford’s focus on efficiency initially led to their Model T capturing 56% of the car market, but their single-minded focus on efficiency at the exclusion of further experimentation and innovation eventually led to other competitors capturing the market.

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