Care is not realised on tiptoe

  1. Care is associated with one’s disposition — genuine care is not selective, but forms part of one’s attitude and approach to life in general. It sees endless opportunities to express itself and gives of itself freely. It comes from the heart.
  2. Care is inclusive — care of only one aspect of life can confuse and cause suspicion (e.g.: caring just for the company’s interests and profits could communicate that people are expendable). Care should include the business and its shareholders, the customers, the suppliers, the employees, the environment, communities, etc., for it to be seen as genuine.
  3. Care is fair — although not treating everyone the same (as this treats everyone as robots), it treats everyone fairly. True care expels favouritism and sectional interests and offers dignity to everyone.
  4. Care always seeks the best — it does not favour the business over the employees nor does it favour the employees over the business. It always asks the question: “What is good for this person and what is good for the business and its customers?” It balances the needs of all and looks for solutions that are going to benefit all.
  5. Care is selfless — it requires one’s energy, time, wisdom and compassion to be truly expressed. Self-sacrifice is the service dimension of good leadership.



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Jonathan Mills

Jonathan Mills


Jonathan has spent over 30 years focusing his efforts on developing people throughout the world. He believes that people have the most impact when stretched.